Brand National Fun challenge of brand identity

Overview

  • 2 hours - 3 hours
  • Indoors
  • Competitive
  • Minimum: 30
  • Maximum: Unlimited

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An exploration of values and behaviours through the creation of fictitious country identities.

Program outline

Brand National is a creative and fun teambuilding exercise that explores the issues of brand marketing by challenging delegates to create and represent a national brand from scratch. A high energy fun event reinforcing creative thinking.

How It Works

Each team is allocated a fictional country and must create it’s identity through costume, music, marketing and drama. The event culminates in a dramatic parade as each team proudly defines their counties characteristics and culture. This event supports cultural and commercial diversity and assists in visualising the future and creating brand awareness.

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Overview

Key Business Benefits

  • Brand Awareness
  • Corporate Responsibility
  • Customer Service
  • Energising a conference
  • Fun & Motivation
  • Stimulating Creativity
  • Strategy Communication
  • Team Dynamics
  • Visualising The Future

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