Essence Of Excellence Develop and market a fragrance

Program outline

Essence Of Excellence places teams in this demanding role, presenting a challenge to create and blend an individual fragrance that appeals to a given target market.

Perfumery is an emotive business; teams will work swiftly and efficiently, prudently cherry-picking ingredients that signify a range of moods and character traits. Successful teams will understand the world from their customer’s perspective, aiming to produce both a new fragrance and an associated targeted marketing campaign to a tight deadline.

How It Works

Having learned the basic techniques of perfumery, teams blend base, mid and top ‘notes’ to create a ready-to-wear fragrance. Essence of Excellence is by no means restricted to female fragrances; some teams will be working with unisex and male customer profiles.

Positioned as a breakout session or evening entertainment, Essence of Excellence provides a fun context to explore company values and customer satisfaction as well as network or improved team communication.