Essence Of Excellence Creative Corporate Team Challenges

Essence Of Excellence Develop and market a fragrance


  • 1 hour - 2 hours
  • Indoors
  • Competitive
  • Minimum: 5
  • Maximum: Unlimited

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A fragrance based team building event that challenges teams to understand the emotions of their customers.

Program outline

Essence Of Excellence places teams in this demanding role, presenting a challenge to create and blend an individual fragrance that appeals to a given target market.

Perfumery is an emotive business; teams will work swiftly and efficiently, prudently cherry-picking ingredients that signify a range of moods and character traits. Successful teams will understand the world from their customer’s perspective, aiming to produce both a new fragrance and an associated targeted marketing campaign to a tight deadline.

How It Works

Having learned the basic techniques of perfumery, teams blend base, mid and top ‘notes’ to create a ready-to-wear fragrance. Essence of Excellence is by no means restricted to female fragrances; some teams will be working with unisex and male customer profiles.

Positioned as a breakout session or evening entertainment, Essence of Excellence provides a fun context to explore company values and customer satisfaction as well as network or improved team communication.

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Key Business Benefits

  • Brand Awareness
  • Energising a conference
  • Exploring Excellence
  • Fun & Motivation
  • Practical leadership
  • Project planning
  • Stimulating Creativity
  • Team Dynamics
  • Uniting Teams

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