Commercial Break lets your delegates experience the fascinating world of TV advertising, as they create an award-winning advert from the initial brief to final screening. Challenge your creativity whilst integrating your brand or product messages in fun marketing medium.
How It Works
Delegates are split into agencies and have to develop a strategy, storyboard and script before moving on to production. As with the real advertising world, they will have cameras, props and costumes and will need to carefully plan their storyboard and marketing strategy before shooting their advert live and dangerous! A challenging exercise in high-performance team work, where an effective strategy supported by clear lines of communication will be critical to success.
Learning and development outcomes
Commercial Break encourages participants to work closely together whilst utilising all their creative, strategic and project management skills. An awards ceremony tops off the experience where advertising excellence is rewarded and celebrated.